An SEO audit you can actually act on
A proper SEO audit is not a tool export with your logo on it. Ours is a full website audit by a UK engineer: technical crawl, indexation, content versus your competitors, backlinks and page experience, distilled into a prioritised 90-day plan and explained on a call.
How visible is your website on Google right now?
Run our free SEO checker. It scans any page in about 30 seconds and shows the exact issues holding back your rankings.
The six checks a real SEO audit must cover
If an audit skips any of these, it is guessing. Every finding in your report is evidenced, scored by impact and matched with a specific fix.
Technical crawl
Every URL crawled the way Googlebot does: broken links, redirect chains, duplicate content, crawl traps, sitemap and robots.txt errors, structured data problems.
Indexation reality check
What Google has actually indexed versus what you published. Pages quietly dropped from the index are one of the most common causes of unexplained traffic decline.
Content vs competitors
Your key pages scored against the pages that outrank them: depth, intent match, freshness, internal linking. You learn why they win, not just that they do.
Keyword and topic gaps
Terms your market searches for that you have no page for, ranked by realistic difficulty, so the plan targets winnable traffic rather than vanity keywords.
Backlink profile
The links pointing at you and at your rivals: quality, gaps, toxic links worth disavowing, and where their authority actually comes from.
Page experience signals
Core Web Vitals, mobile usability and HTTPS checked against Google's thresholds, with fixes that feed straight into our page speed service if you want them done for you.
Why most cheap "audits" are worthless
Findings are cheap. Priorities are the product
A tool export is not an audit
Plenty of £49 audits are a crawler PDF: 400 rows of "issues", most trivial, none prioritised, no competitor context. They tell you a meta description is 163 characters long while missing that your category pages are not indexed at all. An audit is analysis: a human deciding what matters, what does not and what to do first with your budget.
- Every finding prioritised by traffic impact and effort, not alphabetical order
- Benchmarked against the competitors actually beating you
- Written in plain English for owners, with a technical appendix for developers
Ranked on Google, cited by AI: audit both
Search is changing: your audit should notice
Google AI Overviews, ChatGPT and Perplexity now answer questions your customers used to click through for. Our audit includes an AI visibility snapshot: whether assistants can read your site, whether you are cited for your key topics and what structured data you are missing. If the gap is big, our AI search visibility package closes it.
- AI crawler access and llms.txt readiness checked
- Structured data audited against what AI systems and rich results consume
- Recommendations cover Google rankings and AI citations together
Order to action plan in a week
Order online, share access
Buy the audit through secure Stripe checkout, then grant read-only access to Search Console and Analytics through our onboarding form. No calls required to get started.
We crawl, analyse and benchmark
Full technical crawl, indexation review, content scoring against your top three competitors, backlink comparison and page experience testing. Five to seven working days.
Report, plan and results call
You receive the benchmark report and a 90-day action plan ordered by impact, then a 30-minute call to walk through it. Fix it yourself, use your developer or have us do it.
The audit, and what most people pair it with
One fixed fee for the audit. If you want the findings fixed and maintained, the other two do exactly that. Prices exclude VAT.
Full SEO Audit
Technical, content and competitor audit with a plan you can act on.
£299 one-off
- Full technical crawl of your site
- Keyword and content gap analysis
- Competitor benchmark
- Backlink profile review
- Prioritised 90-day action plan
- Free 30-minute results call
AI Search Visibility Package
Get your business cited by ChatGPT, Gemini, Perplexity and Google AI Overviews.
£399 one-off
- AI visibility audit: how assistants see you today
- llms.txt created and published
- Structured data upgraded site-wide
- Content tuned for AI citation
- AI crawler access policy configured
- Before and after visibility report
Professional Care
For business sites where downtime costs money. Our most popular plan.
£119 /month
£1190 /year
- Everything in Essential
- 60 minutes of development time every month
- Same-day emergency response
- Speed and Core Web Vitals monitoring
- Monthly accessibility scan
- Phone and email support, 7 days
All prices exclude VAT. Cancel monthly plans any time. Secure card and Direct Debit payments powered by Stripe.
Frequently asked questions
How much does an SEO audit cost in the UK?
UK SEO audits range from free automated scans to agency audits at £2,000 or more. Ours is £299 excluding VAT, fixed, and includes a full technical crawl, content and competitor analysis, backlink review, a prioritised 90-day action plan and a 30-minute results call. No upsell meeting disguised as a report.
What is included in an SEO audit?
A proper audit covers six areas: a technical crawl (indexing, redirects, broken links, sitemaps), indexation checks in Search Console, content quality versus the pages outranking you, keyword and topic gaps, your backlink profile compared with competitors, and page experience signals like Core Web Vitals. Each finding is prioritised by impact and effort.
How long does an SEO audit take?
Ours takes five to seven working days from order to delivered report. The crawl itself is quick; the value is in the human analysis of your content against competitors and the sequencing of the action plan. Anything delivered within an hour of ordering is a tool export, not an audit.
What is the difference between an SEO audit and a website audit?
A website audit is broader: it can cover security, accessibility, speed and code quality as well as search. An SEO audit focuses on why you do or do not rank. Ours overlaps deliberately, because page experience, speed and indexable code are ranking inputs, so you get much of a website audit inside it.
Are free automated SEO audits any good?
They are useful as a smoke test, and we offer one ourselves. But a tool cannot tell you why a competitor outranks you, which keywords are realistically winnable or what to do first with a limited budget. Free audits list symptoms; a real audit gives you a treatment plan.
Do I need an SEO audit if my traffic is fine?
The best time is before trouble. Audits regularly surface quiet problems: pages Google has stopped indexing, links decaying, competitors overtaking on your money terms, AI assistants citing rivals instead of you. Finding those while traffic is healthy is far cheaper than diagnosing them after a 40% drop.