AI SEO: be the answer, not the ten blue links
Customers now ask ChatGPT, Gemini and Perplexity and get one answer instead of ten links. If AI cannot understand or trust your site, you are invisible in that answer. Our AI search optimisation package fixes the signals assistants actually use.
Search stopped being a list of links
One answer, a few citations, no page two
One answer now replaces ten results
For twenty years the deal was simple: rank well, earn the click. That deal is breaking. Google shows AI Overviews above the organic results for a growing share of queries, and plenty of buyers skip search entirely and ask ChatGPT, Gemini or Perplexity instead. Those tools do not return a page of options. They return one synthesised answer with a handful of cited sources. Either your business is in that answer or, for that customer, it does not exist.
- Google AI Overviews answer the question above the traditional listings
- ChatGPT, Gemini and Perplexity recommend specific businesses by name
- Assistants cite a few sources, not a page of ten: fewer seats at the table
Assistants assemble you from machine-readable signals
Assistants only cite what they can read and trust
Language models do not guess who you are, they assemble it: from your pages, your structured data, your llms.txt file and what the rest of the web says about you. If your site is vague about who you are, what you do and where you do it, or if AI crawlers are blocked without you realising, assistants either skip you or describe you wrongly. AI SEO is the work of making that machine-readable picture accurate, consistent and easy to quote.
- Vague pages produce vague, uncitable summaries
- Blocked or broken crawler access makes you invisible to assistants
- Inconsistent name, address and service details erode machine trust
Six signals that drive AI citation
Generative engine optimisation is not a trick. Assistants favour sites that are structured, factual and consistent. These are the inputs we audit and fix.
Structured data
Schema.org markup for your organisation, services, FAQs and reviews hands assistants facts in a format they parse reliably, instead of leaving them to interpret your page layout.
Clear entity information
Who you are, what you do, where you do it: stated plainly and identically on every page. Entity clarity is the difference between being cited and being confused with someone else.
Quotable, factual content
Specific claims, prices, timescales and direct answers get lifted into AI responses. Marketing waffle gets ignored. We tune your key pages to state facts an assistant can repeat.
Consistency across the web
Directories, review platforms and social profiles that agree with your website reinforce the same facts. Contradictions make models hedge, and hedging models do not recommend you.
llms.txt
A markdown file at /llms.txt that introduces your site to AI assistants, proposed in September 2024. Adoption is early, the cost is nothing, and we write yours for you.
Read the guideCrawlability for AI bots
GPTBot, ClaudeBot and PerplexityBot have to be able to fetch your pages before they can cite them. Many sites block them by accident. We set a deliberate policy.
Manage AI crawlersWhat £399 buys, start to finish
AI visibility audit
We ask ChatGPT, Gemini, Perplexity and Copilot about your business and your services, then record how each one describes you, whether it cites you, and who it recommends instead. That baseline is your before picture, and it is usually eye-opening.
Implementation
We write and publish your llms.txt, upgrade structured data site-wide, tune your key pages to state quotable facts, and configure your AI crawler policy so the right bots can read you. All changes are made carefully on your live site, backed up first.
Before and after report
A few weeks later we re-run the same questions and hand you a plain-English report showing what changed and what to maintain. If you want it kept current as models evolve, Professional Care includes monthly development time.
One-off package, or audit first
Start with the full package, or begin with a Full SEO Audit if you want the complete technical picture before spending anything on AI visibility. Prices exclude VAT.
AI Search Visibility Package
Get your business cited by ChatGPT, Gemini, Perplexity and Google AI Overviews.
£399 one-off
- AI visibility audit: how assistants see you today
- llms.txt created and published
- Structured data upgraded site-wide
- Content tuned for AI citation
- AI crawler access policy configured
- Before and after visibility report
Full SEO Audit
Technical, content and competitor audit with a plan you can act on.
£299 one-off
- Full technical crawl of your site
- Keyword and content gap analysis
- Competitor benchmark
- Backlink profile review
- Prioritised 90-day action plan
- Free 30-minute results call
Professional Care
For business sites where downtime costs money. Our most popular plan.
£119 /month
£1190 /year
- Everything in Essential
- 60 minutes of development time every month
- Same-day emergency response
- Speed and Core Web Vitals monitoring
- Monthly accessibility scan
- Phone and email support, 7 days
All prices exclude VAT. Cancel monthly plans any time. Secure card and Direct Debit payments powered by Stripe.
How visible is your website on Google right now?
Run our free SEO checker. It scans any page in about 30 seconds and shows the exact issues holding back your rankings.
Frequently asked questions
What is AI SEO?
AI SEO is the work of making your business visible, and accurately described, in AI-generated answers from ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Overviews. It overlaps with traditional SEO but focuses on structured data, clear entity information, quotable factual content, llms.txt and crawler access, because those are the signals language models rely on when deciding what to say and whom to cite.
What is generative engine optimisation?
Generative engine optimisation, or GEO, is the emerging name for optimising a website to appear inside the answers generative AI systems produce, rather than only in ranked lists of links. In practice it covers the same body of work we sell as AI SEO: entity clarity, schema markup, llms.txt, citable content and a sensible AI crawler policy.
How do I get my business recommended by ChatGPT?
There is no submission form and no paid placement. ChatGPT draws on its training data and, when it browses, on live pages it can fetch and trust. The practical levers: allow OpenAI's crawlers, publish clear factual pages about your services and location, keep your details consistent across directories and reviews, and add structured data and llms.txt so your site is easy to parse.
Is ChatGPT SEO different from normal SEO?
It is a layer on top, not a replacement. Assistants learn about businesses largely from the same crawlable web Google reads, so a technically sound, well-linked site is still the foundation. ChatGPT SEO adds the parts classic SEO ignores: llms.txt, entity consistency, answer-shaped content and control over which AI bots can read your pages.
How much does AI SEO cost in the UK?
Our AI Search Visibility Package is a one-off £399 excluding VAT. It covers the visibility audit, llms.txt, a site-wide structured data upgrade, content tuning and a before and after report. If you want the work maintained month to month, Professional Care at £119 a month includes ongoing development time. No retainer is required.
Can you guarantee my business will appear in AI answers?
No, and you should be sceptical of anyone who guarantees it. AI companies change their models and sources without notice. What we can do is fix every input you control, record how assistants describe you before the work, and show you the difference afterwards in writing. That is an honest, checkable claim; guaranteed placement is not.